Every vlogger dreams of having a thriving YouTube channel that will make them a YouTube celebrity. But with the variety of content being posted on the platform and over 300 hours of video being uploaded every minute, is that even possible? Yes, there is still hope.
YouTube offers you an amazing platform to share your unique and creative perspective on anything and everything. With over 1 billion active users, YouTube is a great platform to get your voice heard. However, running a successful YouTube channel isn’t easy. You have to strategize, create, promote, and advertise your content just like any other business.
As any successful YouTuber will tell you, running a thriving channel is hard work. But it isn’t impossible. This blog covers some tips and techniques that will help you launch and run a successful YouTube channel. Read on to learn more.
Why Do You Want to be a Successful YouTuber?
Are you looking to be the next big thing on YouTube? Do you want to build a brand or grow an existing one? Do you want to share your passion with the world? Or spread the word on a social cause? There are so many more reasons to start a YouTube career.
So, what is yours?
It is important to have a goal for your YouTube career in mind before you start shooting and posting videos. For one, it will help you create the right content. For another, it will push you to consistently post quality videos to further your cause.
For example, you might want to showcase your amazing photography and cinematography chops through YouTube. In that case, you will need to create videos that are more than simple vlogs. Maybe you can shoot a short video series or a travelogue. Consistently posting good videos might help you attract creative heads of bigger companies looking to hire a professional cinematographer. All the fame and acclaim you get for your videos could then be the cherry on top.
But running a successful YouTube channel doesn’t just require you to work hard, you have to work smartly as well. Read on to find out how to create videos that hit all the right marks.
What Type of Content do You Want to Upload on YouTube?
Now that you know why you want to start a YouTube channel, let's narrow down the kind of content you will be posting. There are many different kinds of videos you can shoot and upload on YouTube. They range from simple tutorials to more complicated animated videos.
Most successful YouTubers upload a variety of videos to keep their audience engaged and entertained. You can do the same. However, we recommend starting from the basics and building on them.
A good way to start shooting your first video is to play to your strengths. Are you more comfortable sitting in front of a camera and talking directly to your audience? Or do you have the editing chops to pull off a vlog? The choice is entirely yours to make.
Whether your video will become viral or not doesn’t depend entirely on the type of video you post. But you can tip the scales in your favor by choosing a video format that is much-loved by your audience. For example, beauty enthusiasts love watching video tutorials and make-up hauls.
Here are some kinds of video formats you can choose from while creating videos for your YouTube channel.
Vlogs and Lifestyle Videos
Vlogs or video logs are the video equivalent of keeping a diary, just a very public one. Vlogs can cover anything from a day-in-the-life to travelogues, shopping sprees, behind-the-scenes footage, and more.
YouTuber channels including Like Nastya Vlog, Luisito Comunica, and PointlessBlogVlogs are great examples of how to use vlogs to gain popularity on YouTube. However, most YouTubers use vlogs as complementary content to their main videos.
For example, you may see many gaming and beauty YouTubers post vlogs in addition to their main content like walk-throughs or product reviews. This is because vlogs are a great way to let your audience peek into your life. They help make you more relatable and your audience is more connected to your content.
Tutorials and How-to Videos
Tutorials are the bread and butter for a lot of YouTubers, especially those in the beauty, cooking, art and crafts, or educational niches. These videos are a great way to showcase your skills and knowledge. They are also one of the most sought after videos on YouTube.
How-To Videos can help you learn any subject matter under the sun, showcase your makeup chops, or teach your favorite cooking hacks to your audience. In addition, most tutorials are easier to shoot and edit than vlogs or travelogues. In fact, simpler tutorials get you more traction as they are more relatable.
Reviews and Hauls
Reviews are another popular type of YouTube content. Can you imagine buying a new phone without looking up its review on YouTube first? If not, then you are not alone. Millions of people turn to YouTube to get authentic reviews on any number of products or services.
The keyword here is ‘authentic’. YouTubers put in a lot of time, effort, and money in order to build a solid reputation. Take Marcus Brownlee, for example. He started posting hardware tutorials on his channel in 2008 while he was still in high school. Fast forward to 10 years later and he is one of the biggest names in the YouTube tech niche. His YouTube channel MKBHD has now become a go-to for anyone who wants authentic reviews on the latest tech.
Haul videos are also very popular on YouTube. So much so that bigger brands actually scout YouTubers who do haul videos and send them their products as PR. Hauls are a great way to showcase a range of products on your channel.
Playthroughs and Gaming Videos
Gaming videos are probably the most popular videos on YouTube (after official music videos that is). For example, gaming YouTuber PewDiePie has more than 96M subscribers on his channel.
These videos are a great way to show off your gaming chops. They are always in demand since new games are being released every day. Also, there are so many different gaming platforms available today that you have a number of options to choose from. That doesn’t mean you won’t have competition though. Your content will still need to shine through.
Sketches and Mini-Series
Comedy sketches are some of the most popular video genres on YouTube. Youtube channels like Smosh and Funny Or Die have numerous funny sketches that keep their audience entertained. Your sketches don’t need to be comedic though, you can create a mini-series on any kind of topic.
A lot of famous YouTubers also use pranks and parodies to entertain their audience. YouTubers like ThatcherJoe have entire playlists of videos where they play pranks on their friends and family.
YouTube isn’t just popular for entertaining content, you can actually learn a lot from YouTube videos as well. A lot of educational institutes like Khan Academy have thriving channels where you can learn anything from mathematics to science and humanities.
Educational videos are a great way to spread your knowledge and reach out to a larger community. You can put up crash courses on important tests or even college application checklists. Fun experiments and interactive activities are popular types of educational videos for kids. You can also use fun graphics, charts, and animation to make your content shine.
How to Create a Video That Will Go Viral?
So you dream of making it big on YouTube. But how do you create a video that will go viral? Well, that is the million dollar question, isn’t it?
If you look at some of the viral videos in the past, you will see that they are very different from each other. The one thing that is common in all of them is that they were original and did something that hadn’t been seen before. But even more than that, they were at the right place at the right time.
While you cannot discount the role of luck in making a video go viral, you can’t rely on luck alone. Here is how to make a video that can (potentially) go viral.
Choose a Niche and Pick a Content Type
Start by deciding what genre of content you want to produce. Do you want to put up tech reviews or gaming walkthroughs? Are you interested in talking about beauty, clothes, or pop culture? Would you like to showcase your travelogues? Or is there some knowledge you want to impart?
Once you’ve narrowed down a niche, pick a content type. Hint: The best type of content is one that suits your genre and your technical acumen. For example, if you are a novice at filming and looking to talk about your favorite makeup, you’ll be better off filming a simple video tutorial or how-to video instead of a haul video or a shopping spree (both of which require at least some filming and editing experience)
There is no single genre of content that can make you popular. However, original and fresh content always beats refurbished videos. So make sure whatever you film has your unique take on it.
Shoot and Edit Your Video
The type of camera and shooting gear you choose to film with depends on the type of video you’re shooting. Here is a guide to help you choose the best camera for YouTube. If you don’t want to invest in setting up a new filming area, work with what you have.
A lot of YouTubers use their phones to capture vlogs, shopping sprees, and behind-the-scenes footage. This is both convenient and artsy. You can also use a combination of different cameras and settings to create dynamic videos.
Just make sure to do a couple of trial runs to adjust the camera settings and the lighting to make sure your video is looking great. If you’re new to filming, aim to make videos that look simple and sharp. Don’t try to add too many frills until you have improved your editing skills.
Make sure to edit your videos to make them look more professional. Cut out unnecessary frames, add in aids like text and art, do a voice-over if required or sharpen the audio, and add required filters to make your video shine.
Use the Right Tags
Now that your video is ready to be posted, let’s talk SEO. You want your video to be easily discoverable on YouTube and for that, you need to craft the best metadata. This includes adding the right tags and keywords in your video title and description.
You can search for the right keywords by using tools like Google Adwords and YouTube’s Keyword Tool. This research will help you narrow down a list of keywords that your target market uses to search for similar content. You can then use these keywords in your video title and description strategically to make sure your video gets discovered.
Promote Your Video on Social Media
A holistic social media strategy can help you drive more views your way. This can be done by sharing your video across multiple social media channels. You can also post a prompt at the end of your video to have your audience share the video on their social media profiles as well.
This is the most effective way to get your video to go viral. That is how Gangnam Style nearly broke YouTube. Reaching out to influencers in your niche and asking them to share your video is another way to increase your views.
Engage With Your Audience
YouTube is more than just a platform for posting videos, it is a place to build a community of people with shared interests. People go to YouTube to become a part of that community as much as they go to watch a certain video. This is the reason why 70% of teen YouTube subscribers find YouTube influencers more relatable than traditional celebrities.
You can engage with your audience in many different ways. The first is to create videos that your audience can connect to emotionally on some level. This can be easily accomplished by posting authentic content. Second, you can curate your content to suit your audience. This can be done by posting consistently and keeping a lively feed and using the playlist section to group similar videos together.
A simple way to stay connected to your audience is to engage with them in the comments section of your videos. Use other social media channels to keep in touch with your audience. Ask them questions, answer their queries, and pay heed to their suggestions. Remember, the audience loves authenticity more than anything else.
Understand Your Competition
You can use your competition on YouTube to your advantage in more than one way. First, you can browse their content to see what kind of keywords they are using to promote their videos. You can also use the content of their channels as inspiration. Sometimes you can even find popular video tags like special challenges that you can then incorporate in your own videos.
second you can reach out and collaborate with your competition to get more views for both of you. This is especially true when you collaborate with a bigger YouTube star in your niche. They get to showcase a fresher face on their channel, while you get some extra attention for yours.
Analyzing your competition also gives you the opportunity to see what kind of content is already being produced in your niche. You can then come up with a newer and fresher perspective on things.
Analyze Your Data
You cannot discount the importance of analytics in making sure your video goes viral. You can use websites like SocialBlade to study YouTube channel statistics of nearly every popular channel. This helps you understand what kind of content is getting more traction in your niche.
You can also compare your channel stats with that of your competition to see where you can improve. You can also use YouTube Analytics to map the progress of your own channel. These statistics are easily available to the admin of each channel. You can view your earnings reports, watching time reports, and engagement reports to get a better idea of how your channel is fairing. This can help you see which kinds of videos get more traction and try to produce videos of the same kind.
10 Great Tips to Boost Video Views
Good content makes videos stand out from the rest, but it doesn’t hurt to give your views a boost using some tips and tricks. Here are some neat ways to make sure your video reaches a larger target audience.
Add Catchy Titles to Your Videos
The title of your video needs to grab your audience’s attention. It should be interesting enough that the viewer clicks on the video to know more. Catchy titles are really important in getting more views on your videos. However, steer clear of click-baity titles that mislead the audience.
You might be able to get your audience to click on your video with such titles but chances are they won’t stick around till the end. It will also warn them off of any other videos you post. Instead, make your video titles authentic and relevant.
A good exercise is to search for similar videos on YouTube and pick out relevant keywords. You can then use these keywords in your title. This will help optimize your video for social media and grab your audience’s attention. Finally, keep your titles short and sweet. Overly long titles won’t be visible on all platforms and will lose their impact.
Use the Video's "Description" Space Wisely
The description space under your video is a great place for some SEO. You can describe the content in your video using some well-placed keywords. You can also use relevant tags to make your video easily discoverable.
This space can also be used to link useful information like your social media handles and links to your blogs or websites. You can also put time stamps and other important information about the video in this space
Use the description space wisely to add some personality to your videos while boosting your video’s search ranking at the same time.
Utilize YouTube’s InVideo Programming
YouTube gives you the option of advertising your brand in a unique way with InVideo Programming. You can feature your brand name or logo in your videos so your audience can easily navigate to your channel while watching your video.
Similarly, you can also embed links to your other videos in your main video. This is great for promoting your other videos and making sure your audience stays on your channel for as long as possible. You can learn how to use YouTube’s InVideo Programming to your advantage here.
Always Include a Call-to-Action in Your Videos
Ask your viewers to like your video and subscribe to your channel at the start or end of your videos. This is a great way to engage your audience. A lot of successful YouTubers use special names and pins for their subscribers creating lasting emotional bonds.
For example, Christen Dominique calls her subscribers the ‘Quad Family’ and asks her viewers to become a part of this family by clicking on the subscriber button. You can also ask your viewers to visit your blog or website or follow you on other social media channels. The idea is to always put a call-to-action in your videos.
Use Ads and Influencer Marketing to Your Advantage
Ads are the quickest way to make money on YouTube. You might not make a lot of money off of Ads, especially when you’re small. But as you grow, Ads will help you generate a steady flow of income.
To start making money from Ads you need to become a YouTube partner and enable monetization on your videos. You can choose which videos you want to monetize. However, beware of over-monetizing your videos. Viewers don’t like videos with a lot of Ads in them and you don’t want to be labeled as greedy.
Once you have established some name for yourself in your niche, you can look into influencer marketing. You can see how YouTubers like Linus Tech Tips, Unbox Therapy, and Markiplier regularly produce videos sponsored by big companies. This is because the companies want to use their influence to market their products. You could earn a considerable amount of money and fame through influencer marketing. You can reach out to brands yourself or use platforms like Reelio, Niche, and Famebit to get connected to brands in your niche.
Create Integrated Marketing Channels
Think of your YouTube channel as a part of the whole. Your other social media channels are the other parts. Use integrated marketing to promote your YouTube channel across your social media platforms.
Use your social media channels like Facebook, Instagram, Snapchat, and more to promote your videos and use your videos to increase your engagement on your social media channels. This kind of integrated marketing will help you tap into a larger target market and increase your channel subscription rate quickly.
Collaborate With Other YouTubers
A good way to enhance your reach on YouTube is to collaborate with other YouTubers. You can join hands with YouTubers in your niche to grow your channel and get more recognition. Also, to make new like minded friends.
Unlikely YouTube collaborations are also very popular as they offer you the chance to tap into a new market. The audience loves seeing different YouTubers get together and create entertaining videos.
Post On a Schedule
Posting on a schedule has many advantages. For one, you are able to create a proper plan for filming and posting videos. This helps in keeping you consistent. For another, your audience knows when to expect a video from you. This is great for building a strong brand.
A schedule also helps you map out future videos so you never run out of content. You can also pre-film videos and schedule them to be posted on the time of your choosing.
Diversify Your Content
You may have noticed how famous YouTubers start out posting one kind of video but eventually dabble in other genres as well. This is to keep their content fresh and engaging. Posting the same kind of content can get boring for you as well as your audience.
Once you’ve established some influence in one genre, try exploring new ones to add some variety to your channel. You can make different video playlists for different types of videos to keep things organized for your audience and keep track of all the video series you’re making.
Invest in Better Shooting Equipment
Part of growing on YouTube means improving the technical quality of your videos. Once your YouTube career has hit off, it is time to invest in some new shooting equipment. A better camera, professional studio lighting, and accessories like mikes can make all the difference in improving the quality of your videos.
How to Create a Compelling YouTube Channel?
Your YouTube channel is your introduction to the world. It is important to create a compelling YouTube channel and keep it organized. This will relay a consistent brand image to your audience. It will also make it easier for your audience to navigate to their favorite videos.
Channel Name and Icon
Choose your channel name and icon carefully as they will represent you and your videos on YouTube. You can go down the simple route and use your name and best photo as your YouTube channel name and icon.Or you can get creative and choose a unique name and funky icon for your channel.
It is important to not change your name and icon too frequently as that might confuse your audience. Sticking to a single name and icon helps you brand yourself more effectively and set the tone for your channel.
You can add more personality to your channel by adding creative channel art. You can add a simple background with your branding message or name. Or you can design a custom banner. Make sure to pin your social media links to the banner.
Choose channel art that best describes your brand and the kind of image you want to relay. Don’t forget to check how your art will be displayed on different devices.
The about section of your channel is a good place to introduce yourself and your channel to the audience. Authentic intros are a great way to reach out to your target audience and build a relationship.
You can also use this space to insert some keywords. Just make sure to weave them into your intro naturally so they don’t look out of place. Also add in links to your blogs, websites, and other social media channels.
You can’t become a YouTube star overnight. But you can carve a niche out for yourself by creating original content and then marketing it the right way. The idea is to discover you voice and think of creative ways to keep your audience entertained.
More than anything else, YouTube is about becoming a part of a larger community. All successful YouTubers become so by creating a strong, lasting bond with their audience. Aim to create the same emotional connection with your content and you’ll have YouTube celebrity status in no time.